In techno freak world, the internet plays a vital role in day to day life starting from gaining knowledge to entertainment to shopping internet serves all. Going by the current trend, the rate at which social media is playing a key role in advertising businesses is quite significant. Social media has shown a tremendous growth in the advertising sector thereby increasing the popularity of online advertising.

Larger reach & frequency: An easy source to advertise your brand while reaching the target audience. Advertisements displayed on websites or any social media gain attention of the audience to a large extent converting them into leads. With the growing penetration of internet marketing, social media is playing an important role resulting in brand building enhancing brand equity.

Interactive advertising: Advertising on Social media gets interactive as it has a key feature of real time updates. Responding to the problem immediately has become quite an easy task. Interactive contests can be organized on social media for your brand once in a while in order to create a niche for a brand.

Visual appeal to attract audience: Advertisements on social media are fun to watch and can easily attract the attention of the audience and remembered by them as they are visually appealing. Advertisement on social media can be in the form of videos or GIF rather than normal display ads.

Every click counts: Instant updates and instant reverts is an added advantage on social media. As soon as you click on the link on social media websites your clicks get calculated to measure the effectiveness of a brand advertising. It is a very lubricative tool to boost one's brand.

Networking: The biggest advantage of social media is networking as it has increased the exposure of the brand to masses. Your message can reach across countries to several people just by uploading an advertisement. People suggest brands to their friends on social media and motivates them to try a brand and make purchase thus resulting in brand promotion by advocating them loyally.